About SOFIHUB

SOFIHUB is a brand of the Directed Group, based in Melbourne, Victoria. Started in 2016 through a project with Deakin University. Our mission was simple; we wanted to help older people and people with disabilities to be independent and at the same time provide peace of mind for their families and carers.

Out of this simple idea, SOFIHUB was born; a passive, non-intrusive activity monitoring system that could be programmed with smart reminders. We quickly partnered with the TAC (Transport Accident Commission) to help people with Acquired Brain Injury (which can affect short term memory and task initiation), live independently.

Building on the success of this initiative, we developed more technologies with this same mission in mind.

During our lifespan, we have also started to provide our technologies to lone workers, delivering peace of mind to both the workers and their employers. Duty of care, concern for personal safety and the ability to summons assistance rapidly have proved invaluable for many.

Nowadays, we are proud to say that SOFIHUB is trusted by many hospitals, aged care facilities, retirement villages, families enterprises and lone operators.